Focus on Customer Focus not on Customer

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Years ago companies used to focus on their products, later they learned that they should focus on their customers as they were the ones using their products and take the decisions in continuing or not with the product.

Now, another level is required. Not anymore focusing on the customer but on their focus.

By concentrating all your effort on your customer focus and objectives you will increase the chances to deliver what they need, get their loyalty creating a foundation for a sustainable business.

What does it mean focus on customer focus and what to do? 

It means that your targets, your business orientation should be based on their targets and business objectives.

To do that you need to understand your customer business and operation, his values and vision, his challenges, difficulties and strength. You will not only adjust properly your targets, deliver more, but also identify opportunities to add even more value to him. Do above your contract terms and profit from it. 

Learn and partner with the customer. Be inside of customers organization and add value to their operation and results.

The more you are interested on your customer business, the more you increase your knowledge and special skills, the more you get stronger to face the market, to widen your portfolio and increase your customer base.

Put the customer in the center of your organization and get his respect. (we will talk more about it in a future insight)

Be humble, learn, share, partner with the customer. This is an absolute win-win situation. A path to excellence.

Feb 2019