Customer Experience, the differentiator in business

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Market data analysis show that the best opportunities for business growth and sustainability are in how the Customer's experience with the company is.

It is becoming the great differentiator in Customer's choice.

Opportunities:

•Customer retention greatly increases your chance of continuing to participate in his choices 

•Revenues grow on average 4 to 8% 

•Costs decrease when processes and policies are reviewed 

•More than 50% of companies are redirecting their investments to the Customer experience 

•Strategies involving Customer experience are becoming paramount for business sustainability 

•By 2020 the customer experience will overcome product and price as a brand differentiator 

•More than 50% of consumers would pay more for a better experience 

•Companies that grow 5% in customer retention increase their profits in more than 25%

The numbers go on and on, all indicating exact the same direction, customer experience, easiness of doing business, high product performance, commitment with the customer needs.

Company’s stability and growth is more and more depending on this factor.

Sep 2018